Digital Ad Campaign Optimization: 4 Steps

Optimize ad campaigns by calculating Cost Per Mille (CPM), Click-Through Rate (CTR), and Return on Ad Spend (ROAS).

Calculate Cost Per Mille (CPM)

Establish cost per 1,000 ad impressions.

Measure clicks per total impressions.

Measure lead/customer conversions from landing page traffic.

Calculate gross revenue per advertising dollar.