Global Drug Price Chaos: US Battles Middlemen, UK Pays MORE, Canada Sees Prices SOAR!

Shocking drug pricing shifts hit North America and the UK. US targets middlemen, but the UK will pay more. Canada's new rules could raise costs.

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Amanda Foster

January 25, 2026

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Key Takeaway

A firestorm of drug pricing changes grips the world. The US House just passed a bill tackling PBMs, while Trump promises massive price cuts. Meanwhile, the UK faces a controversial deal to pay 25% more for new medicines, and Canada's new rules could hike drug costs. Patients everywhere feel the squeeze.

A close-up shot of various prescription drug bottles and pills, symbolizing rising healthcare costs.

A close-up shot of various prescription drug bottles and pills, symbolizing rising healthcare costs.


Patients Brace for Impact as Global Drug Pricing Reforms Ignite Controversy!

The world of prescription drugs is in turmoil. Major policy shifts across the US, UK, and Canada are creating a volatile new era for drug pricing. From Washington's aggressive push against industry "middlemen" to a shocking deal forcing the UK to pay more, and new rules potentially raising prices in Canada, consumers are facing an uncertain future.

US Declares War on Drug Middlemen

In a bold move, the US House of Representatives just passed the "Lower Drug Costs for Families Act" on January 22, 2026. This bipartisan bill targets Pharmacy Benefit Managers (PBMs), aiming to eliminate incentives that tie drug prices to PBM profits. The legislation demands 100% of rebates be passed directly to employers and workers.

"The House took bipartisan action... to crack down on the exploitative pricing tactics of pharmacy benefit managers," stated Rep. Nicole Malliotakis. She added that PBM practices have led to "skyrocketing prescription drug costs."

Adding to the drama, former President Donald Trump unveiled his "Great Healthcare Plan" on January 15-16, 2026. He vows to slash prescription drug prices by "80, 90%" and even "300, 400 even 500%" for some drugs. Trump blames PBMs for driving up costs, calling them a "middleman" that should be eliminated. He proposes codifying "Most-Favored-Nation" deals, ensuring Americans pay the lowest prices globally.

Meanwhile, insurance company CEOs recently faced Congress, deflecting blame for high costs onto drug manufacturers and hospitals. This blame game intensifies as patients struggle with affordability.

UK Stung by Controversial US Deal

Across the Atlantic, a shocking US-UK drug pricing deal sealed on December 1, 2025, has sent ripples through the National Health Service (NHS). The UK has agreed to pay 25% more for new medicines by 2035, a move estimated to cost an additional £3 billion annually. This comes in exchange for zero tariffs on UK pharmaceutical exports to the US.

  • The deal reduces the rebate rate drug companies pay to the NHS under the Voluntary Scheme for Branded Medicines Pricing, Access and Growth (VPAG) to 15% for 2026.

  • The National Institute of Health and Care Excellence (NICE) cost-effectiveness threshold will increase from £20,000-£30,000 to £25,000-£35,000 per QALY starting April 2026, allowing more expensive treatments.

Critics are furious. The Liberal Democrats branded the deal a "Trump shakedown of the NHS." Helen Morgan, the party's health spokesperson, declared, "Trump demanded these pay rises to put Americans first and our government rolled over." NHS leaders worry about funding these increased costs.

Compounding the issue, Community Pharmacy England has already requested price concessions for numerous drugs in January 2026, signaling supply challenges and higher costs for local pharmacies.

Canada Faces Potential Price Hikes

Canadians could also see drug prices climb under new Patented Medicine Prices Review Board (PMPRB) guidelines. Effective January 1, 2026, these rules allow Canadian drug prices to be as high as the highest in a basket of 11 comparator countries. Experts warn this could mean new drug prices in Canada become 21% higher than the previous median comparison.

This policy aims to incentivize drugmakers to launch new products in Canada. However, the change could significantly impact patient affordability.

Meanwhile, Ontario health experts are pressing for a bilateral pharmacare agreement with the federal government. They argue Ontario is "left behind" as other provinces benefit from expanded drug access.

What's Next

The global landscape for drug pricing is shifting dramatically. In the US, the fight against PBMs is heating up, with potential legislative and executive actions promising major changes. Expect intense lobbying and possible legal challenges to new regulations. The UK will grapple with integrating higher drug costs into its NHS budget, sparking ongoing debate about healthcare funding and international trade deals. In Canada, watch for the actual impact of the new PMPRB guidelines on drug availability and patient costs, alongside continued calls for national pharmacare. Patients across all three nations will be watching closely as these reforms unfold.

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Amanda Foster

World Affairs Analyst

Amanda Foster brings on-the-ground perspective to global events. Having reported from 20+ countries, she provides deep context on geopolitical shifts and cultural stories.

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