Calculateur de LTV:CAC Ratio
Calculate the ratio of customer lifetime value to customer acquisition cost.
Formula and method
This calculator computes LTV:CAC ratio directly in your browser without sending data to an external server.
Mathematical formula
- LTV:CAC ratio:
ltv ÷ cac
Variables and parameters
- Customer lifetime value (ltv): default value 600.
- Customer acquisition cost (cac): default value 150.
Some formulas are undefined for certain input combinations (such as division by zero or logarithms of non-positive numbers). In those cases the live tool displays an alert instead of NaN.
Embed this tool
Paste this snippet into your own site or blog post to embed a live, working copy of this tool. It links back to the full page on SpecWhale.
Frequently asked questions
What equation and variables does LTV:CAC Ratio Calculator use?
LTV:CAC Ratio Calculator evaluates outputs such as <strong>LTV:CAC ratio</strong> based on inputs including Customer lifetime value, Customer acquisition cost. Check the Mathematical Method section for the explicit formula.
What happens if I enter invalid or zero values into LTV:CAC Ratio Calculator?
If an input combination is mathematically undefined (such as division by zero or negative square roots), SpecWhale alerts you gracefully rather than returning invalid NaN outputs.
Are my calculations in LTV:CAC Ratio Calculator saved or private?
All calculations are 100% private and run locally in your Web browser. Your numbers are never uploaded to any server, but can be saved locally to your device or exported as CSV/JSON.
Is LTV:CAC Ratio Calculator free to use?
Yes. LTV:CAC Ratio Calculator is completely free, has no usage limit, and does not require an account, email, or API key.
Does LTV:CAC Ratio Calculator store or upload my data?
No. LTV:CAC Ratio Calculator calculates everything locally in your browser. Nothing you type is sent to a server or stored by SpecWhale.
How accurate is LTV:CAC Ratio Calculator?
LTV:CAC Ratio Calculator uses a standard formula (see the Method section above for the exact expression). For high-stakes financial, medical, or legal decisions, confirm the result with a professional or an authoritative source before relying on it.
Can I embed LTV:CAC Ratio Calculator on my own website?
Yes. Use the "Embed this tool" snippet on this page to add a free, working copy of LTV:CAC Ratio Calculator to your own blog post or page.