Calculateur de Customer LTV
Estimate customer lifetime value from order value, purchase frequency, and lifespan.
Formula and method
This calculator computes Estimated LTV directly in your browser without sending data to an external server.
Mathematical formula
- Estimated LTV:
aov × frequency × years
Variables and parameters
- Average order value (aov): default value 80 $.
- Purchases per year (frequency): default value 4.
- Customer lifespan (years): default value 3 years.
Some formulas are undefined for certain input combinations (such as division by zero or logarithms of non-positive numbers). In those cases the live tool displays an alert instead of NaN.
Embed this tool
Paste this snippet into your own site or blog post to embed a live, working copy of this tool. It links back to the full page on SpecWhale.
Frequently asked questions
What equation and variables does Customer LTV Calculator use?
Customer LTV Calculator evaluates outputs such as <strong>Estimated LTV</strong> based on inputs including Average order value, Purchases per year, Customer lifespan. Check the Mathematical Method section for the explicit formula.
What happens if I enter invalid or zero values into Customer LTV Calculator?
If an input combination is mathematically undefined (such as division by zero or negative square roots), SpecWhale alerts you gracefully rather than returning invalid NaN outputs.
Are my calculations in Customer LTV Calculator saved or private?
All calculations are 100% private and run locally in your Web browser. Your numbers are never uploaded to any server, but can be saved locally to your device or exported as CSV/JSON.
Is Customer LTV Calculator free to use?
Yes. Customer LTV Calculator is completely free, has no usage limit, and does not require an account, email, or API key.
Does Customer LTV Calculator store or upload my data?
No. Customer LTV Calculator calculates everything locally in your browser. Nothing you type is sent to a server or stored by SpecWhale.
How accurate is Customer LTV Calculator?
Customer LTV Calculator uses a standard formula (see the Method section above for the exact expression). For high-stakes financial, medical, or legal decisions, confirm the result with a professional or an authoritative source before relying on it.
Can I embed Customer LTV Calculator on my own website?
Yes. Use the "Embed this tool" snippet on this page to add a free, working copy of Customer LTV Calculator to your own blog post or page.