Calculateur de Customer Lifetime Value
Estimate customer lifetime value from average purchase value, frequency, and customer lifespan.
Formula and method
This calculator computes Customer lifetime value directly in your browser without sending data to an external server.
Mathematical formula
- Customer lifetime value:
avgPurchaseValue × purchaseFrequency × lifespanYears
Variables and parameters
- Average purchase value (avgPurchaseValue): default value 60.
- Purchases per year (purchaseFrequency): default value 4.
- Customer lifespan (lifespanYears): default value 3 years.
Some formulas are undefined for certain input combinations (such as division by zero or logarithms of non-positive numbers). In those cases the live tool displays an alert instead of NaN.
Embed this tool
Paste this snippet into your own site or blog post to embed a live, working copy of this tool. It links back to the full page on SpecWhale.
Frequently asked questions
What equation and variables does Customer Lifetime Value Calculator use?
Customer Lifetime Value Calculator evaluates outputs such as <strong>Customer lifetime value</strong> based on inputs including Average purchase value, Purchases per year, Customer lifespan. Check the Mathematical Method section for the explicit formula.
What happens if I enter invalid or zero values into Customer Lifetime Value Calculator?
If an input combination is mathematically undefined (such as division by zero or negative square roots), SpecWhale alerts you gracefully rather than returning invalid NaN outputs.
Are my calculations in Customer Lifetime Value Calculator saved or private?
All calculations are 100% private and run locally in your Web browser. Your numbers are never uploaded to any server, but can be saved locally to your device or exported as CSV/JSON.
Is Customer Lifetime Value Calculator free to use?
Yes. Customer Lifetime Value Calculator is completely free, has no usage limit, and does not require an account, email, or API key.
Does Customer Lifetime Value Calculator store or upload my data?
No. Customer Lifetime Value Calculator calculates everything locally in your browser. Nothing you type is sent to a server or stored by SpecWhale.
How accurate is Customer Lifetime Value Calculator?
Customer Lifetime Value Calculator uses a standard formula (see the Method section above for the exact expression). For high-stakes financial, medical, or legal decisions, confirm the result with a professional or an authoritative source before relying on it.
Can I embed Customer Lifetime Value Calculator on my own website?
Yes. Use the "Embed this tool" snippet on this page to add a free, working copy of Customer Lifetime Value Calculator to your own blog post or page.