Ad performance and campaign metrics calculators for marketers.

Digital marketers need to calculate campaign performance metrics quickly and accurately. SpecWhale provides every core marketing metric calculator — from Cost Per Mille and Click-Through Rate to Return on Ad Spend and Customer Acquisition Cost — in a clean, shareable interface with no login required.

Featured Tools for Digital Marketers

Zero-upload, 100% private client-side calculators and converters.

CPM Calculator

Calculate advertising cost per thousand impressions.

Business & Shopping · Calculator

CTR Calculator

Calculate click-through rate from impressions and clicks.

Business & Shopping · Calculator

ROAS Calculator

Calculate return on ad spend from revenue and ad cost.

Business & Shopping · Calculator

Conversion Rate Calculator

Calculate conversion rate from visitors and conversions.

Business & Shopping · Calculator

Customer Acquisition Cost Calculator

Calculate CAC from sales and marketing spend and new customers.

Business & Shopping · Calculator

Gross Profit Calculator

Calculate gross profit and gross margin from revenue and cost of goods sold.

Business & Shopping · Calculator

ROI Calculator

Calculate return on investment from cost and gain.

Business & Shopping · Calculator

Payback Period Calculator

Calculate simple payback period from investment and annual cash flow.

Business & Shopping · Calculator